Strategic Land - Investing Today for Tomorrow's Homes
Carefully selected land with the potential for future planning success.
At Plotted, we specialize in strategic land—carefully selected parcels of land with the potential for future development. Unlike typical land investments, strategic land isn’t just land without planning permission; it’s land chosen for its location, merits, and likelihood of securing planning approval in the future. With Plotted, you’re not just buying land—you’re investing in land carefully selected for its likely suitability for future building.
What Is Strategic Land?
Strategic land refers to land that:
- Does not currently have planning permission but is positioned for future development.
- Is chosen based on its proximity to growing towns, local planning trends, and environmental suitability.
- Represents an opportunity to purchase land at a fraction of the cost of development-ready land.
By investing in strategic land, you’re entering the market at an earlier stage, securing land at lower costs, and positioning yourself for significant long-term gains.
Strategic land is perhaps the most important factor in order to increase Housing numbers.
Brownfield land is a finite resource and all Developers know it is straightforward to build housing on these sites, and the higher prices reflect this.
Greenfield sites such as farmland that is adjacent to an urban area is also a finite resource but because the timescale for construction is not clear it does not suit developers who make their money from building as they need to be able to feed this constantly to utilise their labour force. It suits Investors buying Pre-planning land as they have a different approach and different need. Granted some Developers buy strategic land but for most it is a small investment compared to the company turnover. Therefore Developers tend to buy sites for immediate Building and investors buy Strategic Land.
Expansion of Brownfield sites is constrained, Greenfield sites are easier if the objective is to increase the number of houses built. The Government agrees with Population growth projections which show it is necessary to build more homes and that we also need to provide more modern homes that our current housing stock provides. Greenfield land is the easiest and perhaps the only way to achieve the Governments objective.
What Makes Strategic Land Special?
Strategic land isn’t simply land waiting for permission; it’s a future-focused investment opportunity. Here’s why it matters:
A Long-Term Vision
Strategic land is carefully positioned to benefit from future urban growth, policy shifts, and infrastructure projects.
More Than Investment
It’s an opportunity to contribute to community development while securing significant financial returns.
Accessibility
Historically reserved for developers, strategic land is now available to individuals ready to invest in tomorrow.
Why Choose Strategic Land?
Affordability
Purchase land at a significantly lower cost—often 1/5 to 1/10 the price of development land.
High Growth Potential
Land values can rise dramatically with planning permission or as local settlements expand.
Flexibility
Design your development to suit your personal or market needs.
Community Creation
Join like-minded individuals working toward shared goals of sustainable growth.
Planning Permission: The Key to Development
Every plot of land requires planning permission in order to build housing. While strategic land may not yet have planning permission for residential housing, its proximity to growth and future potential make it a valuable long-term investment.
Low initial value due to limited use.
Gains “hope value” as it becomes a candidate for planning permission.
Value spikes when included in local planning frameworks.
Further increases occur when full planning permission is granted.